About Orderly
The operating system for African commerce.
We believe running a business should be hard because of competition, not because of software. That's why we built Orderly: one platform that helps entrepreneurs sell, get paid, manage orders, and grow with confidence.
All-in-one
Storefront, payments, and orders in one place
Nationwide
Vendors we serve, right across Nigeria
Minutes
From sign-up to a live storefront
The story
Small businesses don't need more software. They need fewer problems.
The tools available to small business owners were either expensive, incomplete, or designed for people with technical skills. Selling online often meant stitching together multiple apps just to accept an order. We believed there had to be a simpler way.
Today we power storefronts for vendors across Nigeria selling fashion, food, services, and everything in between. We speak with our customers every week, and nearly every feature in Orderly exists because a business owner asked for it.
We're still early, but our mission is simple: make it possible for anyone to start, sell, and grow a business without complicated software getting in the way.
The founder
Miracle Goodspeed
Founder, Orderly
Miracle founded Orderly to build the commerce platform he wished existed: mobile-first, WhatsApp-native, and designed for the realities of African businesses. He continues to work closely with merchants, ensuring every feature solves a real problem for the people Orderly serves.
Meet the founderHow we work
The things we will not compromise on.
Plain language
If a vendor needs a glossary to use the dashboard, we have failed. Every label, error message, and email is written like a person wrote it.
Fast enough to feel free
Pages load in under a second on a 3G phone. Adding a product takes thirty seconds. Slow software is rude.
Built for here, first
Naira pricing, Nigerian banks, Lagos delivery zones, WhatsApp checkout. We optimise for the place we live before chasing other markets.
Want in?
Start a free trial today, or write to us if you would like to chat first.